Role Overview:
- We are seeking a motivated Social Media Executive to effectively engage with targeted virtual communities and network users
- The objective is to drive customer engagement, build brand connection, increase website traffic, and boost revenue through strategic social media marketing
Key Responsibilities:
- Build and execute social media strategy through research, platform selection, benchmarking, messaging, and audience identification
- Generate, edit, publish, and share daily content (text, images, videos, HTML)
- Optimize company pages across platforms to increase visibility
- Moderate user-generated content as per platform policies
- Create editorial calendars and content schedules
- Analyze social media performance metrics and improve strategies accordingly
- Collaborate with teams like customer relations and sales for brand management and campaigns
Requirements and Skills:
- Proven experience in social media marketing or as a Digital Media Specialist
- Strong consulting, writing, editing, presentation, and communication skills
- Knowledge of social media platforms and analytics tools
- Basic understanding of web design, development, CRO, and SEO
- Good understanding of online marketing channels
- Detail-oriented with strong multitasking and organizational skills
- Positive and customer-focused attitude
- Fluency in English
- Bachelor’s degree in Communications, Marketing, Business, New Media, or related field
Experience Required:
- 1+ years
